Selling a Home

When selling your home you are faced with a multitude of questions and decisions: What is your reason for selling and when do you need to move? How much do you need to get for your house? Do you have the time and resources to make your house look its best? Is it possible to sell your home for what you want and in the time frame you need?

I work with you every step of the way! My combination of skill, experience, and technology ensures that I can sell your home for the highest possible price based on your required time frame. I have the tools to meet the demands of a highly competitive, modern market.

Your First Step

Your first step is to have a clear vision of your expectations in selling your home: To move up to a bigger house? To take advantage of a job transfer? To accommodate relationship changes such as marriage or divorce? To downsize after the kids have moved out? To respond to deteriorating health conditions? Next, determine your “like to” and “have to” move dates. Having a clear time frame is critical to deciding what home preparation is possible and ultimately how your home is positioned to sell.

Preparing Your Home

Knowing your time frame and considering your resources, decide on what to do to get top dollar for your house. These can range from painting and cleaning to staging and renovations. Projects need to be chosen that will provide a positive return on investment and increase its change of selling. I can recommend what your best options are based on your time frame and resources.

Positioning Your Home

Have you heard, “I’ll sell your home for the best price in the shortest time”? It implies that the price you get for the home, how well it shows, and how soon it will sell are unrelated. Not so! That is why knowing you time frame and deciding what you will do to prepare your home are so important. I work with you to get you the best price given the constraints that you have.

Positioning your home in the market means setting a price so that it competes with similar homes. Buyers looking for homes always look in specific price ranges. Setting a list price for your home, is deciding what houses it will compete with. If we price it high, then it will always be compared to houses that are larger or have better features – it will be the worst of the lot and passed over. If we price it low, then it will be compared with houses that are smaller or have fewer features – it will be the best of the lot and picked first but may not get the best price. The optimal list price for your home will also depend on your time frame and the current market, especially the average number of months to sell.

Market To Maximize Exposure

My marketing plan is designed to maximize the qualified buyers viewing your home. I accomplish this by showing your home in its best light, fully utilizing traditional marketing methods and adding social media marketing.

My standard is to use high-quality professional photos and on-site video. Photos and video are selected that will help draw buyers to your home. I take care to note all the features of your home and to provide an enticing description. The features list, description, photos and video are then used in the rest of my marketing program to show your home at its best.

My traditional marketing program includes the MLS (Multiple Listing Service), brochures, yard signs, open houses (as appropriate), a dedicated mobile-enabled internet subsite and expanded web exposure. The MLS automatically updates all Realtors and buyers who are looking for homes like yours. I expand your exposure on the internet through postings on all the major sites including remax.ca, realtor.ca, kijiji.ca and craigslist.ca. My online marketing system allows us to make information accessible 24-hours a day, and to respond immediately and directly to each and every prospective buyer.

Social media continues to grow in popularity. I reach out to buyers on social networks by exposing your home to the two biggest social networks, youtube.com and facebook.com.

I Help You Every Step Of The Way

I review the legal contractual process of selling a home. Both laws and procedures continue to evolve. What was applicable last time you sold a home probably has changed. I explain Agency, Fintrac, the negotiation process, removal of conditions and closing the deal – all the while making sure that your interests are protected.

It’s Not Whether To Use A Realtor But Who

With surveys showing that Realtor represented sellers net more for their homes and considering the risks involved, it's folly to sell a home without the advice of a good Realtor. Remember that the sooner you get me involved the more assistance I can provide. Let me help you every step of the way so you can move on in your life.